OTT Platform: A platform losing credibility due to unique creativity

OTT Platform: A platform losing credibility due to unique creativity

OTT had made a great knock at the door of the Indian public. OTT was nothing less than a breath of fresh air for the masses stricken by Saas Bahu Ke Rasoi politics and the clichéd formulaic films of Bollywood.

But now the atmosphere has changed a bit. The duplication of the OTT platform is clearly visible. This platform is also losing its credibility in the pursuit of creating second-class content with big faces on new topics.

OTT Platform: A platform losing credibility due to unique creativity

Last year’s pandemic has not only changed the way we live but also the means of entertainment.

If the statistics of the entertainment world for the last one and a half years say that there has been a tremendous increase in the audience of the over the top platform i.e. OTT.

Although it is not that the OTT platform did not exist a year and a half ago, due to the havoc of the epidemic, when people were forced to imprison themselves in their homes, the release of films was stopped and the theatres were locked, then OTT Platforms emerged as the biggest means of entertainment.

Now people started bingeing instead of watching films and series.

The OTT platform was like a fairyland for entertainment enthusiasts. Where there was no shortage of new subjects, no hassle of censorship.

The audience also took to this new platform hand-in-hand. With time its scope expanded.

Lockdown changed the world of the audience

From Amitabh Bachchan to Salman Khan and from Akshay Kumar to Ajay Devgan, this platform gave life to everyone in these difficult times.

Well, these big stars forced their films to be released on digital platforms, but stars like Abhishek Bachchan, Saif Ali Khan, Nawazuddin Siddiqui, Priyanka Chopra and Rajkummar Rao became part of projects that were made specifically for this platform.

Obviously, OTT is no longer just a part of entertainment for the elite, now it is also acceptable to the general public. The digital platform has quenched the audience’s hunger to see something different to a great extent.

The digital world of entertainment has come to a standstill

However, in this era of change, what is the curse that no matter what the stage, the entertainment world of India becomes a victim of sheep tricks.

If you look carefully at the recent trends, then you will find that now the digital world of entertainment is also running on a worn-out rut.

Only political and crime thrillers are being served with a tinge of sex and abuse.

The rest of the space has been left for the erotic thriller. OTT channels like Ullu and Alt Balaji are running only on abuses and sex.

Viewers are feeling cheated when they are expecting science fiction, period drama and psychological horror. Instead of taking risks on the subject, the trend of adopting the current formula is now visible here as well.

OTT had made a great knock at the door of the Indian public. OTT was nothing less than a breath of fresh air for the masses stricken by Saas Bahu Ke Rasoi politics and the clichéd formula films of Bollywood.

But now the atmosphere has changed a bit. The duplication of the OTT platform is clearly visible.

This platform is also losing its credibility in the pursuit of creating second-class content with big faces on new topics.

There have been many web series and web movies whose star cast and grandeur were given a lot of attention, but the story looked like old wine in a new bottle.

To be honest-

The most disappointed films and series have been done by the big names of Bollywood. Be it the series Tandav starring Saif Ali Khan and directed by Tiger Zinda Hai director Abbas Ali Zafar or the evergreen actress Tabu’s digital debut A Suitable Boy, Mamla Naam Bade and Darshan Chhote remained the same.

Will the audience get to see something new?

There has also been a general uproar over the fact that unreasonable censorship is harming the creativity of the entertainment world.

The biggest advantage of this platform going digital was that there was no censorship here.

But the makers didn’t take much creative advantage of the absence of censorship but instead filled their subject with blatant abuse, sex scenes and violence.

Overall the audience is being misled in the name of season 1, season 2 season 3 of some successful web series.

And sometimes this season 1-2 gimmick also creates annoyance.

It seems that this is not just an exercise to expand the stories but to capitalize on the name of the series. Season 2 of some unfinished series has not even arrived.

So will those wishing to watch ‘Kuch Hatke’ have to be disappointed again?

At the moment it is too early to answer this. But it is clearly visible that somewhere the digital platform is also wandering about the content.

However, it cannot be denied that even today some such amazing creations are being seen on this platform, which has been relatively unsuccessful in creating the traditional medium of entertainment and this creativity is the reason that has driven the audience towards this platform. Drew and still doing.

But how long will the audience accept the repetition?

Bored of this repetitive and second-class content, the viewer turned away from traditional forms of entertainment such as television and cinema.

Now if they get the same thing here too, what option are they left with?

Do the actors of this platform have this misconception that now we are the only option with the audience, then we will have to see what we show?

If this is so, I would like to remind them that a few years back the stalwarts of Indian television had the same mistake. Today, the fate of the Indian telecast is in front.

 

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AUTHORDeepa Chandravanshi

Deepa Chandravanshi is the founder of The Magadha Times & Chandravanshi. Deepa Chandravanshi is a writer, Social Activist & Political Commentator.

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