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This category studies companies through measurement.
Not headlines.
Not narratives.
Not management promises.
It focuses on structure inside financial statements.
Profitability.
Leverage.
Liquidity.
Efficiency.
Valuation.
Ratios are not numbers in isolation.
They are relationships.
ROE shows capital efficiency.
Debt–equity reveals risk layering.
Current ratio signals short-term survival.
P/E reflects expectations embedded in price.
The goal is distinction:
Profit versus cash flow.
Revenue growth versus margin expansion.
Accounting profit versus economic return.
Most investors do not lose money from complexity.
They lose from misreading structure.
Financial Ratios separates signal from story.
Because price moves fast.
But balance sheets change slowly.
Understanding the structure beneath earnings prevents confidence without foundation.